Speaking for the Whole World to Hear
Welcome to Big Blue Soapbox! We help companies — and people — learn to speak and be heard. To find an authentic voice and bring it to the marketplace.
To help do that, we combine extensive communications consulting, training, and implementation experience with the social media savvy to reach niche markets. Depending on your needs, our service offering can combine elements of public and investor relations, marketing, corporate communications, and the training to bring all of that to life.
To thrive in a Web 2.0 world Companies must develop a trustworthy voice. And just as companies benefit from a credible business persona, individuals can build a better personal brand by learning to speak with more impact and authenticity both in person and online. That’s what we’re here for.
Like it or not, Twitter and Facebook and LinkedIn, and all their cousins are here to stay. The trick is to know what to do with them, and to do it better than your competition. Happily the fundamentals of good communications still apply across all media and here they are:
To make a great speech, a provocative blog post, or a twittered call to action you must:
- Listen – Listen to the market, the audience, the customer, your partner, and find out what they not only want but need
- Think — Gather your resources — the facts, stories and pictures related to the subject. Discover what new perspectives you can add
- Find Your Voice — Search among your authentic communications strengths and speak drawing on those that your audience is most likely to truly hear
- Speak — Master the art of dynamic communications, connecting with a contemporary audience as an authentic speaker; an engaging blogger; and one who tweets with followers in mind. Speak to them in person and through the best mix of media channels to reach your goals
So relax and give us a call!